The Archive
A living collection of the studio's latest speculative directions, digital entities and generative campaigns - selected work in continuous evolution across platforms, formats and artistic research.
Explore the ArchiveThe space between idea and image.
A living archive of speculative directions, generative campaigns and digital entities - each project an independent visual study developed through AI-native creative direction. Atmosphere, identity and narrative operate together, transforming briefs into coherent visual worlds across platforms, formats and artistic research.
The Art of Living
An exploration of everyday beauty through imagined worlds, distinct identities, and quiet moments - representing digital entities as if they were real. Musae turns the ordinary into an aesthetic language, personal, cinematic, and endlessly alive.
An original creative project by (Studio) Novaetas, developed as an independent visual study exploring the aesthetic language of digital entities in everyday contexts. All visuals are original creations of the studio.
La naissance d'une idee
Explores the very beginning of a creative process, when an idea is still unclear and exists only as a feeling or a small detail that keeps coming back. The bird represents that first intuition and the instinct to follow it without knowing where it will lead, reflecting how Studio Novaetas works - starting from something simple and letting it grow naturally into a visual world.
An original creative project by (Studio) Novaetas, developed as an independent visual study exploring the very beginning of a creative process. All visuals are original creations of the studio.
Nova·AI Influencers and Digital EntitiesBecoming
A study of identity, desire, and transformation. Nova (the face of the brand) explores the space between the imagined and the real, where AI characters that never existed become worlds, and worlds become something felt.
An original creative project by (Studio) Novaetas, developed as an independent visual study of identity and transformation through Nova, an AI Digital Human and Entity available in the Musae section. All visuals are original creations of the studio.
Nasomatto - Sadonaso
Sadonaso by Nasomatto, an Italian niche perfume explored as an independent generative product campaign study - cinematic still life, atmospheric lighting and a speculative visual world built around a single object.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to Nasomatto. Sadonaso is referenced only as the subject of an independent generative product campaign study.
Aurea·AI Influencers and Digital EntitiesThe Nesh - Arcade Ring
Arcade Ring by The Nesh, a bespoke jewelry piece explored as an independent AI spec study using Aurea - an AI Digital Human and Entity. Cinematic editorial portraiture, warm directional lighting and a speculative visual world built around a single object.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to The Nesh. The Arcade Ring is referenced only as the subject of an independent AI spec study developed with Aurea, an AI Digital Human and Entity available in the Musae section.
Audrer - The Ultimate Oil
The Ultimate Oil by Audrer, a skincare product explored as an independent generative campaign study - cinematic still life, liquid splashes and a speculative visual world built around body, face and hair oil.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to Audrer. The Ultimate Oil is referenced only as the subject of an independent generative product campaign study.
Chiara Ferragni - Hydrating Refreshing Water
Hydrating Refreshing Water by Chiara Ferragni, a face and body skincare product explored as an independent generative campaign study - underwater cinematic portraiture, liquid splashes and a speculative visual world built around a single object.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to Chiara Ferragni. Hydrating Refreshing Water is referenced only as the subject of an independent generative product campaign study.
Nova·AI Influencers and Digital EntitiesVivienne Westwood - Spring Cherubs Collection
Spring Cherubs Collection by Vivienne Westwood, a luxury watch and capsule explored as an independent AI spec study using Nova - an AI Digital Human and Entity. Renaissance-inspired editorial portraiture, cracked fresco textures and a speculative visual world built around a single object.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to Vivienne Westwood. The Spring Cherubs Collection is referenced only as the subject of an independent AI spec study developed with Nova, an AI Digital Human and Entity available in the Musae section.
Nothing Phone (4a) Pro - Cherry Red
Nothing Phone (4a) Pro in Cherub Red, a speculative colorway developed as an independent generative product study - a non-existent finish explored through studio, lifestyle and macro renderings, building a visual world around a single object and its Glyph interface.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to Nothing. The Nothing Phone (4a) Pro is referenced only as the subject of an independent generative product campaign study.
Cassia·AI Influencers and Digital EntitiesVivienne Westwood - New Diamante Heart Pendant Necklace and Earrings
New Diamante Heart Pendant Necklace and Earrings by Vivienne Westwood, an Orb-set jewelry capsule explored as an independent AI spec study using Cassia - an AI Digital Human and Entity. Editorial portraiture, macro detail and studio styling building a visual world around a single enameled heart.
This project is an independent visual study, a personal creative exploration developed for research and portfolio purposes. The project is not affiliated with, endorsed by, or connected to Vivienne Westwood. The New Diamante Heart Pendant Necklace and Earrings are referenced only as the subject of an independent AI spec study developed with Cassia, an AI Digital Human and Entity available in the Musae section.
