Privacy Policy · Cookie Policy · Terms & Conditions · AI, Intellectual Property & Third-Party Platform Notice

(Studio) Novaetas is an independent AI creative studio operating at the intersection of creative direction, visual culture, generative intelligence, brand identity, digital experiences, Digital Entities, world building, generative imagery and cinematic storytelling.

The Website primarily serves as a portfolio, presentation, communication and discovery platform for Novaetas' creative practice, services, commissioned projects, independent concepts, speculative projects, experiments and visual research.

Information presented on the Website is provided for general informational, artistic, creative and promotional purposes.

Descriptions of services, capabilities, methodologies, technologies or potential deliverables do not constitute a binding contractual offer unless expressly stated otherwise.

Nothing published on the Website constitutes legal, financial, investment, medical or other regulated professional advice.

The Website has been created and is operated using Base44, a third-party website and application development platform.

Base44 and the hosting, infrastructure, cloud, security or other technical providers associated with the operation of the platform may process certain technical information necessary to deliver, maintain, secure and operate the Website.

Depending on the actual technical configuration, such information may include IP addresses, browser and device information, session information, logs, technical identifiers, diagnostic information and other technical data necessary for Website operation, security and performance.

Base44 is an independent third-party technology provider.

The use of Base44 by Novaetas does not imply ownership of, partnership with, sponsorship by, endorsement from or any other formal affiliation between Novaetas and Base44 unless expressly stated otherwise.

Where Base44 or its infrastructure providers independently process personal information, such processing may also be subject to their respective privacy policies, terms and data-processing arrangements.

Novaetas remains responsible for processing activities and elements of the Website falling within its control, without prejudice to any independent obligations or responsibilities of Base44 or other providers under applicable law.

Artificial intelligence and generative technologies are fundamental components of the Novaetas creative practice.

Unless expressly stated otherwise, images, videos, characters, people, environments, objects, products, scenes, campaign concepts, visual effects, animations, voices, audio and other creative materials displayed on this Website may be entirely or substantially created, generated, synthesised, manipulated, enhanced or otherwise produced using artificial intelligence and generative technologies.

AI-generated or AI-assisted materials may also incorporate substantial human creative contribution, including: creative direction; art direction; concept development; visual research; prompt design and prompt engineering; photography; graphic design; 3D production; compositing; editing; retouching; animation; sound design; styling; post-production; and other creative or technical processes.

The use of artificial intelligence does not necessarily mean that every component of a work is automatically generated or that no human creative contribution has been involved.

Novaetas may use different artificial-intelligence models, software, platforms and generative technologies depending on the requirements of each project.

Human-like subjects appearing in Novaetas projects may be partially or entirely fictional or synthetic.

They may include: digital humans; AI models; AI influencers; Digital Entities; synthetic personalities; fictional characters; AI-generated performers; or other computer-generated representations.

Unless expressly identified as a real individual, users should not assume that a person depicted in Novaetas visual content exists in the physical world, participated in a traditional photoshoot, casting, filming session or audiovisual production, or has endorsed the depicted project, product or brand.

Similarly, locations, environments, architecture, products, objects, clothing, events, circumstances and other visual elements may be partially or entirely generated, fictional, manipulated or digitally constructed.

Visual content displayed on the Website should therefore not automatically be interpreted as documentary photography, documentary footage, evidence of an actual event or an accurate representation of circumstances existing in the physical world.

Any unintended resemblance between a synthetic or fictional character and an actual individual may be coincidental unless expressly stated otherwise.

Where additional disclosure concerning synthetic, generated or manipulated content is required under applicable law, Novaetas intends to provide such disclosure in an appropriate manner.

The Novaetas portfolio may contain different categories of work, including: Commissioned Work, created pursuant to an actual professional engagement; Concept Projects, created independently to explore a creative direction or hypothetical application; Speculative Projects, presenting an independently developed interpretation involving an existing or fictional brand, product or context; Independent Studies, created for artistic, technical or visual research; Visual Explorations, created to experiment with aesthetics, technologies, narratives or production techniques.

The inclusion of a project on the Website does not, by itself, mean that the project was commercially commissioned.

Some independent, conceptual or speculative projects may incorporate, depict or reference existing companies, products, trademarks, logos, packaging, fashion items or other recognisable third-party elements.

Unless expressly identified by Novaetas as an official commissioned project or collaboration, users must not assume the existence of any commercial relationship between Novaetas and a referenced third party.

Certain Novaetas projects may reference or visually incorporate existing brands, products, trademarks, logos, packaging, trade dress or other third-party intellectual property as part of independent creative experimentation, conceptual advertising, portfolio presentation, artistic research, commentary or demonstration of creative capabilities.

All third-party trademarks, service marks, trade names, company names, product names, logos and other intellectual-property rights remain the property of their respective owners.

Their appearance on this Website does not constitute a claim of ownership by Novaetas.

Unless explicitly stated otherwise, independent, conceptual, speculative and unofficial projects displayed by Novaetas have not necessarily been commissioned, approved, authorised, sponsored or endorsed by the brands or rights holders depicted or referenced.

The relevant company or rights holder may have had no involvement whatsoever in the creation, direction, production or publication of the project.

Accordingly, the appearance of a third-party brand on the Website should not be interpreted as implying: an official collaboration; a client relationship; a commercial partnership; sponsorship; endorsement; authorisation; approval; or representation.

Where appropriate, Novaetas may identify such work using labels including Concept Project, Speculative Project, Independent Study, Unofficial Concept, Visual Exploration or equivalent terminology.

Novaetas seeks to respect legitimate intellectual-property, trademark, copyright and personality rights.

If a rights holder believes that material displayed on the Website infringes its legitimate rights, it may contact: hello@studionovaetas.com

The communication should provide sufficient information to identify: the person or organisation making the request; the material concerned; the relevant Website page or URL, where reasonably available; the right claimed; the basis of the request; and any additional information reasonably necessary to assess the matter.

Novaetas reserves the right to request additional information where necessary.

Legitimate notices will be reviewed and appropriate action will be taken where required under applicable law.

The existence of this notice procedure does not constitute an admission that any particular use of third-party material is unlawful.

Except for third-party materials and except where otherwise expressly indicated, the Website, Novaetas branding and original materials incorporated into the Website are owned by or licensed to Novaetas to the extent recognised and protected under applicable law.

Protected materials may include, where legally applicable: the Novaetas name and visual identity; logos and symbols; original graphic systems; Website design and layouts; written content; creative concepts; project presentations; art direction; original graphics and illustrations; videos and animations; characters and Digital Entities; visual systems; original databases and collections; proprietary prompts where disclosed; creative methodologies; workflow documentation; and other original materials.

Public availability of content through the Website does not constitute a transfer of ownership or the granting of a licence except where expressly stated.

The legal protection applicable to AI-assisted and AI-generated materials may vary depending on jurisdiction, applicable legislation, the characteristics of the relevant work and the nature and extent of human creative contribution.

Novaetas does not claim copyright, ownership or other intellectual-property rights beyond those recognised by applicable law.

However, uncertainty concerning the legal protection of an individual AI-generated component does not automatically grant Website users rights over: the Novaetas brand; human-authored components; original selection or arrangement of materials; Website design; project presentations; databases; creative systems; written content; trademarks; or other independently protected elements.

Nothing on the Website grants permission to falsely attribute Novaetas work to another person or organisation.

The Website may be accessed for legitimate personal, informational and professional purposes.

Except where expressly authorised by Novaetas or otherwise permitted by mandatory applicable law, users may not: reproduce or republish substantial portions of the Website; commercially redistribute Novaetas materials; sell Novaetas content or assets as their own; falsely claim authorship of Novaetas work; remove copyright, trademark, attribution or proprietary notices; impersonate Novaetas; falsely represent an association with Novaetas; circumvent technical or access restrictions; attempt to gain unauthorised access to restricted areas; interfere with Website operation or security; introduce malicious software or harmful code; use the Website for unlawful or fraudulent purposes; or systematically reproduce the Website for the creation of a competing service, library, database or commercial product.

No rights are granted except those expressly stated or mandatorily provided by applicable law.

To the maximum extent permitted by applicable law, Novaetas reserves all rights available in relation to its original Website content.

Except where expressly authorised by Novaetas or otherwise permitted by mandatory applicable law, systematic extraction, scraping, harvesting, crawling, reproduction or collection of substantial Website content for unauthorised commercial purposes is prohibited.

This includes, where legally restrictable, extraction intended to create: commercial datasets; competing prompt libraries; competing asset libraries; substantially duplicative databases; commercial training datasets; or other unauthorised commercial repositories.

Where applicable legislation provides rights holders with mechanisms to reserve rights in relation to text and data mining or comparable automated processing, Novaetas intends this notice to constitute such a reservation to the extent legally effective.

Nothing in this section restricts activity that cannot lawfully be prohibited.

The Website describes creative services and capabilities that may be offered by Novaetas.

Such descriptions are informational and do not constitute a binding contractual offer unless expressly stated otherwise.

Submitting a: contact form; email; project enquiry; budget request; brief; discovery-call request; or other communication does not automatically establish a contractual relationship, partnership, client relationship, agency relationship or other professional engagement.

Individual engagements may be governed by separate quotations, proposals, statements of work, licences, contracts or other written agreements.

Where a specific written agreement conflicts with these general Website Terms in relation to a commissioned project, the specific agreement shall prevail for that project, subject to mandatory applicable law.

Certain pages, buttons, calls to action, products, memberships, subscriptions, digital resources or services presented on the Novaetas Website may redirect users to Whop or another external platform.

Whop is an independent third-party platform that Novaetas may use to make certain digital products, memberships, content, communities or services available to users.

A product or service may therefore be introduced or promoted on studionovaetas.com while access, registration, purchase, payment, subscription management or delivery occurs partially or entirely through Whop.

When users follow a link to Whop, they leave the Novaetas Website and enter an environment operated by a third party.

Their subsequent use of Whop may be subject to Whop's own: terms and conditions; privacy policy; cookie policy; payment terms; account requirements; technical rules; and other applicable policies.

Users are encouraged to review such terms before creating an account, providing personal information or completing a transaction.

Novaetas may use third-party commerce and payment infrastructure, including Whop and payment providers integrated with Whop, to facilitate purchases, subscriptions, memberships or access to digital products and services.

Where a transaction occurs through Whop or another external provider, payment credentials and certain transactional information may be collected and processed directly by the relevant third-party provider rather than by the Novaetas Website.

Unless expressly indicated otherwise, Novaetas does not directly receive or store complete payment-card credentials processed exclusively by external payment providers.

The relevant checkout should provide material transactional information applicable to the purchase, which may include: price; currency; billing frequency; subscription conditions; renewal information; product or service concerned; and applicable purchasing conditions.

Users are responsible for reviewing the information displayed before confirming a purchase.

Where recurring subscriptions are offered, they may continue and renew in accordance with the conditions disclosed at the time of purchase until cancelled in accordance with the applicable subscription terms.

Nothing in this Legal Notice excludes statutory consumer rights, withdrawal rights, guarantees, remedies or other protections that cannot lawfully be waived.

Certain Novaetas products may consist of digital content or access to digital resources.

These may include, without limitation: prompt collections; Musae content; Digital Entity materials; templates; workflows; creative resources; reports; educational materials; memberships; digital downloads; visual assets; or other digital products.

Purchasing or accessing digital content does not automatically transfer ownership of the underlying intellectual property.

Unless expressly stated otherwise, the user receives only the rights specifically granted in connection with the relevant product.

Products may therefore be subject to additional licence terms defining matters including: permitted personal use; commercial use; modification; redistribution; resale; sublicensing; account sharing; client use; territory; duration; exclusivity; and prohibited uses.

Specific licence terms presented with a product shall prevail over these general provisions for that product.

Digital Entities, synthetic personalities, AI models and related identity systems developed by Novaetas may be subject to separate licensing conditions.

Unless expressly provided by a specific written licence, access to or viewing of a Digital Entity does not grant permission to: commercially exploit the identity; represent the Digital Entity as an official ambassador; create derivative commercial campaigns; sell or sublicense the identity; train competing identity models using proprietary materials; falsely claim ownership; or use the Digital Entity in a manner implying an association not authorised by Novaetas.

Commercial licensing may depend on factors including: usage; media; duration; territory; industry; exclusivity; campaign scope; and distribution.

Any exclusive or commercial rights must be expressly agreed in writing.

In addition to Base44 and Whop, the Website may contain links to, integrations with or embedded content from third-party services.

These may include social networks, video platforms, scheduling systems, analytics services, artificial-intelligence platforms, cloud infrastructure or other technology providers.

Novaetas does not control independently operated third-party platforms.

To the maximum extent permitted by applicable law, Novaetas is not responsible for the independent availability, security, content, technical operation or privacy practices of third-party services outside its reasonable control.

This does not exclude any responsibility that cannot lawfully be limited.

Users should review the applicable policies of third-party platforms before using them.

Novaetas respects the privacy of Website visitors and processes personal data in accordance with applicable data-protection legislation, including, where applicable, Regulation (EU) 2016/679 (GDPR) and applicable Italian legislation.

Data Controller: The Data Controller for personal data processed directly through the Novaetas Website is: Beatrice Messori, operating under the name (Studio) Novaetas - Italy - hello@studionovaetas.com

For privacy-related requests or the exercise of applicable data-protection rights, users may contact the Data Controller using the email address above.

Depending on how users interact with the Website, Novaetas may process information including: name and surname; email address; company or organisation; professional role; information contained in messages; project enquiry information; information voluntarily submitted through forms; technical and device information; IP address where processed by the Website infrastructure; browser information; Website interaction information; diagnostic information; cookie or tracking information where applicable; and other information voluntarily supplied by users.

Users should not submit unnecessary sensitive personal information through general Website contact forms.

Personal information may be processed where necessary to: respond to enquiries; evaluate potential projects or collaborations; provide requested information; manage professional communications; perform pre-contractual activities requested by users; provide and operate Website functionality; maintain Website security; prevent abuse or technical misuse; diagnose technical problems; comply with applicable legal obligations; establish, exercise or defend legal claims; perform analytics where lawfully implemented; manage products or services where applicable; and provide marketing communications where an appropriate legal basis exists.

Where the GDPR applies, processing may rely on one or more applicable legal bases, depending on the circumstances, including: the user's consent; steps taken at the user's request before entering into a contract; performance of a contract; compliance with a legal obligation; or Novaetas' legitimate interests where such interests are lawful and are not overridden by the rights and freedoms of the data subject.

Where processing relies on consent, users may withdraw that consent in accordance with applicable law.

Personal information will not intentionally be retained longer than reasonably necessary for the purposes for which it was collected.

Different categories of information may have different retention periods depending on: the nature of the interaction; contractual requirements; legal obligations; accounting requirements; security requirements; potential disputes; and legitimate business needs.

Information may be retained for longer where necessary to comply with a legal obligation or establish, exercise or defend legal claims.

Novaetas may rely on third-party technology and professional service providers to operate the Website and provide related functionality.

The Website is created and operated using Base44, and technical information may therefore be processed through Base44 and/or infrastructure associated with the platform to the extent necessary to provide, maintain and secure the Website.

Novaetas may also use Whop in connection with digital products, memberships, content, communities or other commercial offerings.

Where users are redirected to Whop, information connected with account registration, purchases, subscriptions, payments or use of that platform may be processed by Whop and/or relevant payment and infrastructure providers in accordance with their respective terms and privacy practices.

Other categories of providers may include: hosting and cloud providers; email providers; analytics providers; security providers; professional advisers; payment infrastructure; and other technology suppliers.

Depending on the circumstances, these parties may act as processors, independent controllers or in another capacity recognised by applicable data-protection law.

Some technology providers used in connection with the Website may process personal information outside Italy or the European Economic Area.

Where the GDPR applies and an international transfer requires a recognised legal mechanism, appropriate mechanisms or safeguards will be relied upon where required by applicable law.

These may include: European Commission adequacy decisions; Standard Contractual Clauses; or other legally recognised transfer mechanisms and safeguards.

Where applicable under the GDPR or other relevant legislation, users may have rights concerning their personal data, including the right to request: access; rectification; erasure; restriction of processing; data portability where applicable; and objection to certain processing.

Where processing is based on consent, users may withdraw their consent without affecting the lawfulness of processing carried out before withdrawal.

Requests may be sent to: hello@studionovaetas.com

Users may also have the right to lodge a complaint with the competent supervisory authority, including the Garante per la protezione dei dati personali where applicable.

The Website may use cookies, local storage, technical identifiers, pixels or comparable technologies.

Depending on the Website configuration, these may include: Strictly Necessary Technologies - required for Website functionality, security, session management or services explicitly requested by the user; Preference Technologies - used, where implemented, to remember Website settings or preferences; Analytics Technologies - used, where implemented, to understand Website usage, performance and interaction; Marketing or Profiling Technologies - used, where implemented, for advertising, attribution, profiling or personalised communications.

Where applicable law requires prior consent, non-essential tracking technologies requiring consent should not be intentionally activated before valid consent has been obtained.

Users should be provided with an appropriate mechanism to accept, reject and, where required, manage non-essential tracking preferences.

Because the Website is created and operated using Base44, technical cookies, local-storage technologies, session identifiers or comparable mechanisms may be generated by Base44 or associated infrastructure.

Some may be necessary for functionality, security, session management or other technical purposes.

If technologies requiring consent under applicable law are implemented, they should be managed through the Website's consent mechanism.

The Novaetas Website may also redirect users to Whop. Once a user accesses Whop or another independent external website, cookies and tracking technologies used within that environment are generally governed by the relevant third party's own cookie and privacy practices.

The Novaetas Website's cookie preferences do not necessarily control technologies operating independently on external websites.

Where a cookie consent interface is provided, users may use it to manage applicable preferences.

Users may also be able to restrict, block or delete cookies through their browser or device settings.

Disabling certain necessary technologies may prevent some Website functionality from operating correctly.

Cookie practices may change as the Website and its technical infrastructure evolve.

Where required by applicable law, relevant information and consent mechanisms should be updated accordingly.

Novaetas uses reasonable technical and organisational measures intended to protect information processed through the Website.

The Website relies partly on Base44 and related third-party technological infrastructure, meaning that certain aspects of hosting, infrastructure and technical security are provided by independent technology providers.

No website, cloud environment, electronic storage system or internet transmission can be guaranteed to be completely secure, continuously available or entirely free from vulnerabilities.

Novaetas therefore cannot guarantee absolute security.

Nothing in this section limits responsibilities that cannot lawfully be excluded.

Novaetas makes reasonable efforts to maintain accurate and current Website information.

However, services, technologies, artificial-intelligence models, creative capabilities, third-party platforms, project information and other materials may change.

Novaetas does not warrant that every element of the Website will always be: complete; current; error-free; continuously available; or compatible with every device or platform.

Novaetas may update, modify, replace or remove Website content without prior notice where legally permitted.

Generative artificial-intelligence technologies are probabilistic and rapidly evolving.

References to particular workflows, technologies, models or creative capabilities do not constitute a guarantee that identical results can always be reproduced.

Outputs may vary according to: AI model; model version; provider; prompt; reference materials; randomness; software updates; licensing conditions; technical infrastructure; and other factors outside Novaetas' direct control.

Examples shown in the portfolio demonstrate creative possibilities and should not automatically be interpreted as guarantees of future output.

Where users voluntarily submit briefs, files, images, logos, references, information or other materials to Novaetas, they represent that they are authorised to provide such materials for the intended purpose.

Submission alone does not transfer ownership of those materials to Novaetas unless separately agreed.

Users should not submit confidential, highly sensitive or proprietary information through general Website forms unless appropriate arrangements have been established.

To the maximum extent permitted by applicable law, the Website and its content are provided on an "as available" basis.

Novaetas does not guarantee uninterrupted operation, permanent availability, absence of errors, compatibility with every device or uninterrupted availability of third-party infrastructure.

To the maximum extent permitted by applicable law, Novaetas shall not be liable for indirect, incidental, consequential or special losses resulting solely from access to, reliance on or inability to use the Website.

Novaetas cannot control and does not guarantee the continuous availability, security or performance of independently operated services such as Base44, Whop or other external platforms.

Nothing in this Legal Notice excludes, restricts or limits liability, consumer protection or other rights where such exclusion or limitation is prohibited by mandatory applicable law.

The Website is primarily intended as a professional and creative portfolio and is not specifically directed toward children.

Novaetas does not knowingly seek to collect children's personal information through general Website functionality.

Specific products, memberships or commercial services may be subject to additional age requirements where required by applicable law or third-party platforms.

Unless otherwise required by mandatory applicable law, this Website and these general Terms are governed by the laws of Italy.

Any dispute concerning the Website shall be subject to the competent jurisdiction determined under applicable Italian and European law.

Nothing in this provision deprives consumers or other protected parties of mandatory rights or competent forums that cannot lawfully be waived.

Novaetas may update this Legal Notice to reflect changes in: the Website; business activities; services; products; technology; third-party providers; artificial-intelligence practices; or applicable legal requirements.

The latest version will be published on this page together with its revision date.

Where applicable law requires additional notice or consent for a material change, the appropriate mechanism will be used.

If any provision of this Legal Notice is determined to be invalid, unlawful or unenforceable, the remaining provisions shall continue to apply to the extent permitted by law.

Failure by Novaetas to enforce a provision does not constitute a waiver of any applicable right.

Nothing in this Legal Notice creates a partnership, joint venture, employment, fiduciary or agency relationship between Novaetas and Website visitors.

Headings are provided for convenience and do not affect the interpretation of these provisions.

A substantial portion of the visual content presented by (Studio) Novaetas is created or developed using artificial intelligence and generative technologies. People, Digital Entities, environments, objects, products, scenes and other elements depicted may be partially or entirely synthetic and may not exist in the physical world.

The Novaetas portfolio also includes independent, conceptual and speculative projects. Unless expressly identified as an official collaboration or commissioned project, the appearance of a third-party brand, trademark or product does not imply that the relevant rights holder commissioned, authorised, approved, sponsored or endorsed the project or Novaetas.

This Website is created and operated using Base44. Certain Novaetas products, memberships, digital content and services may be hosted, distributed, accessed, purchased or managed through Whop or other independent third-party platforms.

When users follow an external link, they may become subject to the terms, privacy policies, cookie policies and purchasing conditions of the relevant third-party provider.

Base44 and Whop are independent third-party service providers. Their use by Novaetas does not, by itself, imply sponsorship, endorsement, ownership or partnership between Novaetas and those providers.

For general enquiries: (Studio) Novaetas - hello@studionovaetas.com - studionovaetas.com

For privacy-related requests: Beatrice Messori, operating under the name (Studio) Novaetas - hello@studionovaetas.com - Italy

For intellectual-property concerns, trademark notices or rights-holder requests: hello@studionovaetas.com