A digital human is an imagined character brought to life through AI: a distinctive face and personality created to embody a brand, lead an advertising campaign or tell a story.

Noa, 24

Digital human

Australian, from Byron Bay, a surfer and underwater photographer. Wild and magnetic, she lives barefoot, her hair always damp with sea salt, and collects stones found in the ocean. She loves the darkness before dawn, rough seas and the silence underwater. Her world: wet-look styling, structured stone-coloured shirts, sun-kissed skin and freckles, and a single sculptural ring with a blue stone.

Dalia, 25

Digital human

Born in Naples to a Brazilian mother, a model turned ceramicist. Sensual and direct, she works clay with her bare hands and wears pearls even in the studio “because they contrast with the mud”. She loves night swimming and bossa nova. Her world: baroque pearls and gold, cream tank tops, sun-kissed skin, and pieces that move between raw and precious.

Marina Pearl

(Jewellery)

Speculative project · Jewellery

Mila, 28

Digital human

Korean, raised in the countryside near Daegu, a stylist and knitwear maker. Sunny and quick to laugh, she collects rare wools and divides her time between the city and her family’s small flock. She loves morning mist, barley tea and handmade clothes that “feel like home”. Her world: ivory, cream and olive green, oversized bouclé knits, carved horn and sheep-embroidered mules.

Pastoral Codes

(Footwear)

Speculative project · Shoes

Juniper, 23

Digital human

Irish, from Galway, she studies botany and illustrates herbaria by hand. Dreamy and curious, she collects dried flowers and perfumes and lives in a house filled with plants. She loves morning mist, rose tea and dresses that seem to have stepped out of a painting. Her world: bottle green and cream tulle, porcelain skin with freckles, floral gold and a pendant holding a pressed flower.

Elsa, 22

Digital human

Austrian, from Innsbruck, she studies glacier conservation and goes ski touring on weekends. Gentle but determined, she grew up in her family’s mountain hut and loves the smell of burning wood, warm milk with honey and long walks through fresh snow. Her world: head-to-toe cream and ivory, quilted knitwear, shearling snow boots, milky skin with freckles and auburn hair swept by the wind.

Luca, 24

Digital human

From Bolzano in South Tyrol, he is a snowboard instructor and leads hikes in summer. Sunny and carefree, he is always laughing, collects old boots and loves high-altitude sunshine, hot chocolate and evenings in a mountain cabin with friends. His world: an ivory cable-knit sweater with a snowflake, dark denim, shearling slippers, tousled brown curls and an easy smile.