Privacy Policy, Cookie Policy & Legal Notice

(Studio) Novaetas

Last updated: 12 October 2026

Website: https://studionovaetas.com

Contact: hello@studionovaetas.com

Jurisdiction: Italy / European Union

1. Website Ownership and Data Controller

This website is operated by Beatrice Messori, founder and independent operator of (Studio) Novaetas, an independent AI creative studio based in Italy.

For the purposes of applicable data protection legislation, including Regulation (EU) 2016/679 (GDPR), Beatrice Messori is the Data Controller for personal data processed in connection with the operation of this website.

Privacy-related enquiries and requests may be submitted to hello@studionovaetas.com.

This document explains the collection and processing of personal information, the use of cookies, third-party technology services, artificial intelligence, speculative creative projects and intellectual property.

2. Personal Information Collected

When visitors interact with the website or contact (Studio) Novaetas, the following information may be collected:

Name and surname.
Email address.
Company or organisation name.
Professional contact details.
Project descriptions, budgets, enquiries and other voluntarily submitted information.
Information contained in emails, contact forms or accompanying documents.
Technical information, such as IP addresses, browser type, device information and security or diagnostic logs, to the extent processed by the website's technical infrastructure.
Cookie identifiers and website interaction information, where applicable.

Visitors should avoid submitting sensitive personal data, confidential business materials or information relating to third parties unless necessary and appropriately authorised.

3. Contact Forms and Email Communications

When a visitor submits a contact form, project enquiry or collaboration request, the information provided is transmitted through the website's technical infrastructure and delivered to the designated professional email address, hello@studionovaetas.com.

The website is hosted and operated using Base44. The platform and its associated infrastructure may process the submitted information to receive, transmit, store, secure or deliver the communication, depending on the website's technical configuration.

Professional email services are provided through IONOS. Submitted information may therefore also be processed and stored within the email service infrastructure.

Depending on the configuration of the contact form and backend, submitted information may also be retained within the website's associated data systems.

Personal information received through contact forms and emails is used to:

Respond to enquiries and requests.
Evaluate potential projects and collaborations.
Prepare quotations and proposals.
Manage professional communications.
Carry out requested pre-contractual activities.
Fulfil legal obligations and protect legitimate legal interests.

The submission of a contact form does not automatically establish a contractual relationship, professional engagement or obligation to accept a project.

Contact submissions will not automatically be treated as consent to receive newsletters or unrelated promotional communications.

4. Legal Basis for Processing

Where the GDPR applies, personal information is processed on the basis of one or more of the following:

Pre-contractual measures: processing necessary to respond to requests concerning proposed services or potential engagements.

Contractual necessity: processing required to perform an agreement with a client.

Legitimate interests: maintaining professional correspondence, operating and securing the website, preventing misuse and protecting legal rights, where such interests are not overridden by the rights and freedoms of individuals.

Legal obligations: processing necessary to satisfy applicable legal, administrative or regulatory requirements.

Consent: where specifically required for optional tracking technologies, marketing communications or other processing activities requiring consent.

Consent may be withdrawn at any time, without affecting the lawfulness of processing previously undertaken.

5. Hosting, Infrastructure and Third-Party Providers

The website is developed, hosted and operated using Base44, a third-party website and application development platform.

Base44 and its authorised technical service providers may process personal information as necessary for website functionality, hosting, database operations, security, technical support and related services.

In relation to personal information processed on behalf of the website operator, Base44 acts in accordance with its applicable Data Processing Addendum and contractual arrangements.

Professional email communications are handled through IONOS and its applicable infrastructure.

Other third-party providers may be involved where actually integrated into the website or its business operations, including analytics, security, cloud infrastructure and communication services.

The website may also link to external services, including social media platforms, portfolio platforms and Whop. Visitors who access external websites may become subject to those providers' separate privacy notices, cookie policies and terms.

The use of any third-party platform does not automatically imply sponsorship, partnership or endorsement.

6. International Data Transfers

Certain technology providers, including their authorised subprocessors, may process personal information outside Italy or the European Economic Area.

Where international transfers are subject to the GDPR, applicable legal transfer mechanisms and safeguards must be used, including adequacy decisions, Standard Contractual Clauses or other legally recognised mechanisms, as appropriate.

Further information concerning the relevant transfer arrangements may be requested through the contact address provided above.

7. Data Retention and Security

Personal information is retained only for as long as necessary for the purposes for which it was collected.

Ordinary professional enquiries that do not result in an ongoing engagement are generally retained for up to 24 months after the last substantive communication, unless a shorter retention period is appropriate or longer retention is justified.

Information relating to established contractual relationships, accounting records or potential disputes may be retained for the period necessary to comply with applicable legal obligations or protect legitimate rights.

Technical information and security records may be retained according to the relevant operational requirements and applicable provider retention policies.

(Studio) Novaetas adopts reasonable measures intended to protect personal information against unauthorised access, alteration, disclosure and loss.

However, no internet transmission, hosting environment or electronic communication system can be guaranteed to be entirely free from security risks.

8. Individual Privacy Rights

Under the GDPR, individuals may have the right to:

Access their personal information.
Request correction of inaccurate information.
Request deletion where legally applicable.
Request restriction of processing.
Object to certain processing activities.
Request data portability where applicable.
Withdraw previously given consent.

Requests can be submitted to hello@studionovaetas.com.

Individuals also have the right to lodge a complaint with the competent data protection supervisory authority, including the Italian Data Protection Authority, where applicable.

Cookie Policy

9. Cookies and Similar Technologies

This website may use cookies, local storage, session identifiers and other similar technologies necessary for its operation or introduced through integrated third-party services.

Cookies are small data files stored on a visitor's device. Similar technologies may be used to maintain technical functionality, remember preferences, improve security or analyse website performance.

The use of particular technologies depends on the website's active technical configuration.

10. Cookie Categories

Strictly Necessary Cookies

These support essential website functionality, security, technical operations, session management and services specifically requested by visitors. They do not require consent where an applicable legal exemption applies.

Preference Cookies

Where implemented, these remember optional settings and user preferences. Consent is obtained where required by applicable law.

Analytics Cookies

Where implemented, these help measure website usage, performance and visitor interactions. Non-exempt analytics technologies are activated only after the necessary consent has been obtained.

Marketing and Profiling Cookies

Where implemented, these may support advertising measurement, attribution or personalised marketing. Technologies requiring consent must remain inactive until valid consent has been obtained.

11. Base44 and Technical Infrastructure

Because this website operates through Base44, certain cookies, technical identifiers, browser storage mechanisms or comparable technologies may be used by the platform or its supporting infrastructure.

Their purposes may include maintaining website functionality, preserving sessions, securing technical operations and preventing malicious activity.

Any additional analytics, advertising or third-party tracking technologies requiring consent must be subject to appropriate consent controls.

Base44's own privacy documentation and applicable contractual arrangements provide additional information about the platform's data processing practices.

12. Cookie Consent and Preferences

Where optional cookies requiring consent are used, visitors are provided with mechanisms to accept, reject or manage relevant cookie categories.

Rejecting optional cookies does not prevent access to the ordinary website content, except where a particular optional function requires a specific technology.

Users may change or withdraw their optional cookie preferences through the website's cookie settings.

Cookies can also be restricted or deleted through browser settings, although disabling essential technical functions may affect certain website features.

The website's cookie settings and the applicable cookie inventory should identify the technologies actually deployed, their providers, purposes and durations.

Artificial Intelligence & Creative Content Disclosure

13. Use of Artificial Intelligence

Artificial intelligence and generative technologies are integral components of the creative processes developed by (Studio) Novaetas.

The studio uses AI-assisted and generative tools across its creative practice, combined with human creative direction, conceptual development, artistic judgment, visual research, design and production.

Depending on the project, these processes may include:

AI image generation and visual development.
AI-assisted film and video production.
Digital humans, synthetic performers and Digital Entities.
Generative environments, objects and conceptual imagery.
Traditional design software and digital imaging tools.
Photography, 3D design, editing, compositing and retouching.
Animation, cinematography, sound design and post-production.
Other emerging creative software, models and production technologies.

The use of artificial intelligence does not mean that every component is automatically generated or that human creative contribution is absent.

The specific combination of tools and workflows may vary across individual projects.

14. Synthetic and Fictional Content

Certain people, characters, environments, products, objects, locations, scenes, voices or events presented on this website may be partially or entirely generated, fictional or digitally manipulated.

Unless expressly identified otherwise, a human-like subject appearing in an AI-generated project should not automatically be assumed to be a real individual.

Synthetic content should not be interpreted as documentary evidence of real people, events, locations, products or circumstances.

Visual representations may be altered for artistic or conceptual purposes and should not necessarily be understood as accurate representations of products available for purchase.

15. AI Tools, Client Materials and Confidentiality

Different AI models, third-party platforms and creative technologies may be used depending on project requirements.

The treatment of client-supplied materials, confidential information, proprietary assets and personal data within an AI-assisted production process may be governed by separate project agreements, confidentiality obligations and relevant provider terms.

Submitting a project enquiry or attaching material to a contact form does not, by itself, grant (Studio) Novaetas permission to publicly reproduce the material, publish it in a portfolio or use it for unrelated AI model training.

The use of artificial intelligence in creative production is distinct from the processing of personal data submitted through the website.

16. AI Output and Technical Limitations

Generative AI systems may produce variable results and are subject to model limitations, technical changes and third-party licensing restrictions.

Portfolio examples demonstrate creative possibilities and do not constitute a guarantee that identical outputs, results or characteristics can be reproduced in every future project.

Any specific commitments concerning deliverables, usage rights, revisions, exclusivity or commercial suitability must be established in the relevant project agreement.

Speculative Projects, Brands & Intellectual Property

17. Speculative and Independent Creative Projects

The portfolio of (Studio) Novaetas may include commissioned work, self-initiated concepts, speculative campaigns, independent artistic studies, visual experiments and other creative explorations.

Certain speculative projects may feature existing brands, products, trademarks, logos, packaging, designs or other recognisable third-party elements.

These projects may have been independently developed to explore creative possibilities, demonstrate artistic direction or present a hypothetical advertising or brand concept.

Unless expressly identified as an official collaboration or commissioned project, such work has not been commissioned, authorised, approved, sponsored or endorsed by the referenced brand or rights holder.

The presentation of a project does not, by itself, establish or imply a client relationship, commercial partnership, sponsorship, representation or any other formal affiliation.

18. Third-Party Trademarks and Brand Rights

All third-party trademarks, logos, trade names, product names, designs and other protected materials remain the property of their respective owners.

Their inclusion in independent or speculative work is not intended to imply ownership of those rights by (Studio) Novaetas.

No official brand collaboration, authorisation or endorsement should be inferred unless specifically and accurately disclosed.

(Studio) Novaetas seeks to respect applicable intellectual property, trademark, copyright and personality rights.

Nothing in this Legal Notice grants permission to use protected third-party material in a manner contrary to applicable law.

19. Rights Holder Enquiries

Rights holders who believe that content published on this website may infringe their legitimate rights may contact hello@studionovaetas.com.

Where reasonably possible, communications should identify the material concerned, its location on the website and the rights claimed.

Relevant enquiries will be reviewed and appropriate action will be taken where required under applicable law.

This procedure does not constitute an admission of infringement or liability in relation to any particular material.

20. (Studio) Novaetas Intellectual Property

The original branding, visual identity, written materials, creative direction, project presentations, design systems, website content and other original elements of (Studio) Novaetas may be protected by applicable intellectual property laws.

Rights in AI-generated or AI-assisted materials depend on the applicable jurisdiction, legal requirements and the nature of any human creative contribution.

(Studio) Novaetas does not claim intellectual property rights beyond those recognised by applicable law.

Except where authorised or permitted by applicable law, users may not commercially reproduce, redistribute, falsely attribute, resell or otherwise exploit protected studio materials without permission.

Viewing content on the website does not transfer ownership or create an unrestricted licence to use it.

21. Unauthorised Data Extraction and AI Training

To the extent permitted by applicable law, (Studio) Novaetas reserves the rights available in relation to its protected website materials, original creative content and databases.

Unauthorised commercial extraction, systematic scraping, republication and use of protected content in competing commercial datasets or AI training collections are not permitted except where legally authorised.

Any applicable reservation of rights concerning text and data mining is asserted to the extent recognised and effective under the relevant law.

Nothing in this clause restricts activities that cannot lawfully be prohibited.

22. Website Information and Professional Services

Information provided on the website is intended to present the studio's creative practice, projects and potential services.

The presentation of services, portfolio examples or creative capabilities does not constitute a binding contractual offer.

Individual collaborations, commissions, licences and commercial engagements may be governed by separate written agreements.

Such agreements may define pricing, deliverables, timelines, revisions, ownership, usage rights, exclusivity and other material conditions.

23. External Platforms and Limitations

The website may contain links to third-party platforms, services and external websites.

(Studio) Novaetas does not exercise control over the independent operations, technical availability, data processing practices or content of external websites.

To the fullest extent permitted by applicable law, the website and its content are provided on an as-available basis.

Nothing in this notice excludes or limits liability, statutory rights or legal remedies where such exclusion or limitation is prohibited by applicable law.

24. Applicable Law and Updates

This website is operated from Italy and is subject to applicable Italian and European law, without prejudice to mandatory protections that may apply in other jurisdictions.

(Studio) Novaetas may update this Legal Notice to reflect changes in website operations, technology providers, creative practices, legal requirements or data processing activities.

The most recent revision date will be displayed on this page.

Where an additional notice or renewed consent is legally required, the appropriate procedure will be followed.

For questions concerning this notice, privacy rights, creative projects or intellectual property, contact: